Your brand is arguably one of your company's most important assets.
It gives your organisation an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
But how do you use it to drive sales and grow the performance of your organisation?
Join us for a deep dive into branding and sales at this special Business Breakfast with Lorenzo Moretti.
Born and raised in Aberdeen, Lorenzo has gone on to lead some of the world’s most high-profile consumer brands, including Office, Dr. Martens, Nike, Gap, Tesco and now Champion.
Delegates will also hear from experts at Mearns & Gill who will share their expertise in bringing local brands to life.
About the speaker
Lorenzo Moretti is President at Champion Europe, working to grow the historic sports brand from its headquarters in Italy.
He joined the business in 2023 after three years as EMEA President at Dr. Martens, where he helped people fall in love with the punk boot brand all over again.
He is also a former Chief Executive at Office – the shoe retailer – and earlier in his career, Moretti held senior leadership positions at Nike, where he was responsible for the company’s European football strategy. He has also held senior leadership positions at Gap and Tesco.
Despite his exposure to the best football clubs in Europe, he remains a steadfast Dons fan, regularly traveling back to Scotland to see his team in action.