Professorial lecture to explore issues the future young workforce may face

A Robert Gordon University (RGU) professor is exploring the needs and issues young people may face as they prepare to enter the workforce in an upcoming professorial lecture.

Heather Fulford is a professor at RGU’s Aberdeen Business School (ABS), where she is director of the Doctor of Business Administration (DBA) and the link coordinator for the undergraduate and postgraduate business and management programmes in the university’s partner institution in Zurich, Switzerland.

Professor Heather Fulford will deliver a public lecture on Wednesday, March 20, titled ‘Spot the difference: the employability journeys of generation Z’.

The free event, which will take place in the Sir Ian Wood Building at RGU’s Garthdee campus, is part of a series of professorial lectures introduced by the university, where a number of its experts discuss topical and insightful research issues.

Professor Fulford’s recent research has been devoted to collaborating with small businesses, third sector organisations and economic development agencies across the North of Scotland to prepare young people for the world of work, which has been supported by funding from the Scottish Funding Council, the Medical Research Council and the Economic and Social Research Council.

In her lecture, professor Fulford will consider issues such as the contrasting contexts facing many in the future young workforce, including geographical, social, economic and personal contexts.

She said: “Gen Z face a rapidly changing world. It has been a privilege to work alongside organisations seeking to help these young people prepare for the world of work. In this lecture, I will discuss some of that work and reflect on the support young people may need as they enter the workforce.”

She will also explore the complexities common to many of their employability journeys and the challenges of assessing the impact of employability support interventions, and reporting the real difference made.

She will reflect on the rapidly changing nature of work and the workplace, and consider the needs of young people as they prepare to enter and thrive in that changing world.

The lecture will take place in the Sir Ian Wood Building at RGU’s Garthdee campus. It will begin at 6pm and will be followed by light refreshments.

To find out more information, or to book a place at the lecture, please e-mail

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