The University of Aberdeen is part of a consortium which has been awarded a major AHRC Doctoral Focal Award in the Creative Economy.
The Celtic Crescent Creative Economy Doctoral Focal Award will spearhead innovative research into the role of bilingual and rural communities in the creative economy, with a focus on regions often overlooked in national creative strategies.
This award will fund 20 PhDs and brings together a consortium of universities committed to bilingualism, led by Bangor University and including Aberystwyth University, Falmouth University, Glasgow School of Art, the Royal Welsh College of Music and Drama, The University of Aberdeen and the University of South Wales.
The consortium is supported by 27 industry and sectoral partners, ranging from national public bodies, theatre groups, media producers and internationally recognised craft producers like Harris Tweed. The funding will support doctoral training focused on building research capacity in strategic areas.
Professor Nick Forsyth, the University of Aberdeen’s Vice-Principal for Research said: “The University of Aberdeen is proud to work with partners on this important initiative which supports young scholars and will create inclusive, impactful research that will strengthen regional economies and enhance cultural life across the UK. This award underscores the University’s international reputation for research excellence in the arts and humanities, following our recent successful AHRC Doctoral Landscape Award, and demonstrates our commitment to supporting and preparing the next generation of scholars to ensure the vitality of these subjects.”
This initiative will strengthen collaboration between academia, industry, and communities to deliver broader societal benefits with a key focus on addressing underrepresentation and closing skills gaps in the sector.
Professor Michelle Macleod, Head of the School of Language, Literature, Music and Visual Culture and Co-Investigator and Impact and Engagement Lead on the Celtic Crescent Management Board, said: “This is a wonderful opportunity to develop a cohort of new researchers in the area of the creative economy with expertise in place-based, multidisciplinary research. Our focus is on the vital role that rural, coastal and multilingual communities play in the UK’s creative industry, recognised by the government as a driver for growth, and, crucially, creating a talent pipeline that will be a driving force for industrial innovation.”
PhD students will be provided with hands-on research opportunities in collaboration with industry partners and community organisations. The focus will be on developing future-facing skills and opening up career pathways both within and beyond academia, particularly in underrepresented areas and sectors.
Recruitment for the Celtic Crescent PhDs will open next year, with students beginning in autumn 2026.